SIMPLE COZY NAILS

An online platform for
an existing business.

An online platform for an existing business.

My Role
Product Designer
I focused on user research, competitive analysis, wireframing, and prototyping, including the UI design. I also took part in user testing.
Client
Simple Cozy Nails
Toronto, ON
Team
1 x PM
3 x Design
1 x Dev.
Duration
8 Weeks
2021
Tools
Figma
Illustrator
Photoshop
The Problem
The owner gets too many phone calls about basic service information without many conversions due to lack of online presence and social proof.
The Solution
Increase nail salon’s conversion rate and credibility with a website that focuses on quality visuals, clear services and prices, and easy bookings.
The Impact
83% of users said the visuals made them trust this salon and wanted to book an appointment.
Macbook Mockup of final design

" It’s frustrating when I can’t easily find the exact services and pricing offered.
Nail Salon high fidelity wireframe of the services page
Key Process
Low fidelity wireframe GIF
Key Interview Findings
Key interview insights for Simple Cozy Nails project
Mobile home page high fidelity design
Mobile home page high fidelity design
Mobile services page high fidelity design
Apple and Android mobile mockups for Simple Cozy Nails
Simple Cozy Nails project Style guide
Simple Cozy Nails Contact page iPad mockup
Reflection Time
What I learned
Identifying and addressing the user’s primary goals for visiting a website are more important than trying to reinvent the wheel.
What I would do differently
Conduct user testing with local websites first to gather a "before & after" look and compare success rates.
Next steps
Explore more options for contact & information, such as FAQ or a chat widget.
More Projects
Mockups of app features on 3 iPhone screens.
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