I was responsible for the end-to-end design process, from conception to completion.
Client
Case Study Mobile App
Team
Individual
Duration
8 Weeks 2021
Tools
Figma Illustrator Photoshop
The Problem
Editing pins take too many steps (4-6 steps), which makes users err and confused when they: 1. Accidentally pin to the wrong board. 2. Want to delete an older pin from a board.
The Solution
Simplify the user flow by reducing the number of steps via two additional features:
1. Undo/ Move Function
2. Trash Can Button
The Impact
Decreased user error rates from: 50% to 17% for editing pin location. 60% to 10% for deleting older pin.
100% found the new features more intuitive.
Key Insight
An “Undo” feature exists, but only on Pinterest’s desktop app.
" I like how the undo/move buttons predicted my chances of making a mistake.
Familiar Features
Iterations
TRY THEM HERE
Undo/Move (V1)
Undo/Move (V2)
Delete an old pin
Reflection Time
What I learned
Reducing the number of steps in completing a task has a direct effect on reducing user error rates, resulting in a better user experience.
What I would do differently
Experiment with a toggle option (like Spotify) and compare this against the other solutions with another user testing.
Next steps
Extend these new features to the boards and work on modifying multiple pins at once.
