ORAL BROOKS

Merging 3 businesses
under 1 umbrella.

My Role
Product Designer + UX Researcher
I focused on competitive analysis, user interviews, testing, as well as flow charts, wireframing, and interactive prototyping.
Client
Oral Brooks
Toronto, ON
Team
1 x PM
2 x Design
1 x Dev.
Duration
10 Weeks
2021
Tools
Figma
Illustrator
Photoshop
The Problem
Oral Brooks has 3 businesses that are disjointed in brand and lack a clear common ground. This is not ideal as the artist struggles to promote himself under one brand without confusing his end consumers.
The Solution
Simplify this project into its core concepts:
1. The user: A clear user flow with direct links to the 3 businesses on home page.
2. The business: brand 3 businesses as 3 services under artist name “Oral Brooks” with “spoken word” as the common theme.
The Impact
90% of users perceived all 3 businesses under one brand.
86% success rate in user flow testing.
iMac mockup of final home page design GIF
Vows page high fidelity wireframe
voice over high fidelity wireframe
Poetry high fidelity wireframe
Key Features
Voiceover
Keywords + demo + contact
in one scroll for quick access.
Voice over key feature GIF
Vows
Testimonial + sample
section to build trust.
Vows key feature GIF
Poetry
Samples + linked YouTube
for better discovery.
Poetry key feature GIF
Accessibility
Image of Audio sample with accessibility features
Key Process
Low fidelity wireframes GIF
Key Interview Findings
Interview findings  for Oral Brooks project
Social media icon callout GIF
Vows process element callout
Vows Price package element call out
ipad and iphone mockup showing contact page
Contact GIF callout element
TRY IT HERE
Oral Brooks Project UI Style Guide
About page animated mockup
Reflection Time
What I learned
Oversimplification and lack of proper signifiers leads to user confusion, as in the case with the social media menu.
What I would do differently
Given the highly personal nature of wedding vows, I would conduct more interviews to obtain a more comprehensive research data.
Limits & Constraints
Voiceover and poetry audio files were not ready on the client's end, limiting the user experience during testing.
More Projects
Mockups of app features on 3 iPhone screens.
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